A selection of projects across paid media, SEO, web optimisation, social media and marketing strategy. Explore the challenges I’ve worked on, the approaches I’ve taken and the results achieved across different areas of marketing.
B2B technology consulting
A referral-led tech consultancy had no marketing in place. Over six months, I set up analytics, refreshed the website, developed content and established core marketing infrastructure.
E-commerce / fashion retailer
A clothing retailer was spending hard on Meta and Google and getting thin returns. A quarter of restructuring, testing and budget discipline turned $50k into $426k.
Telecommunications & internet services
An established Australian telco had competitive plans and a known brand, but the site wasn't converting the people already on it. The opportunity was to make the path from site visit to purchase more effective.