My career so farMy careerso farso far

• Facilitating cross-functional alignment between sales and delivery teams to shorten the sales cycle, enhance operational visibility and ensure seamless execution from pre-sale to post-sale.
• Creating tailored sales collateral, including presentations, go-to-markets, one-pagers, proposals and commercial terms, to support pre-sales engagements and improve conversion rates.
• Managing deal registration workflows for Microsoft and GitHub partner programs to secure incentive funding and support co-sell opportunities through accurate tracking and coordination with partner teams.
• Documenting and refining sales operations processes to improve pipeline transparency, ensure smooth handoffs and align processes throughout the sales lifecycle.
• Supporting pipeline management and opportunity tracking to enable accurate forecasting, data-driven planning and informed sales decision-making.

• Managing social media with an efficient, effective content strategy to drive brand awareness and engagement and position the brand as a thought leader in the tech space, increasing visibility by 82% and engagement by 66% within the first five months.
• Strategising and executing the SEO strategy, including on-page optimisations, keyword research, technical optimisations and content strategy, leading to a 37% increase in traffic over six months.
• Optimising the Google Ads account with an account restructure and ongoing changes to ad copy, keyword targeting and placements, reducing wasted budget by 51% and improving lead quality within four months.
• Designing and developing the new website in just two months to better represent our services, highlight our branding and facilitate a smoother user journey for prospective clients.
• Creating go-to-market sales collateral that concisely and effectively showcases our services, emphasises key value propositions and establishes credibility for prospective clients.
• Crafting and launching the email marketing strategy to nurture prospects and drive lead generation.

• Executed and optimised campaigns and ads across Meta, Google and LinkedIn Ads to enhance performance and maximise ROAS.
• Crafted persuasive, effective ad copy to drive increased traffic, engagement and conversions across multiple clients in a variety of industries.
• Used audience targeting to reach relevant customers with tailored messaging, improving ad performance while reducing budget wastage.
• Collaborated with internal stakeholders across the web and SEO teams to optimise landing page performance and improve conversion rates.

Results

• Increased organic traffic by 128% for a leading NSW law firm through blog ideation, content optimisations, landing page improvements and backlinks.
• Improved keyword rankings onto the first page by 65% for a car suspension and accessories company through blog ideation, content optimisations and technical fixes.
• Boosted organic conversions by 32% for a fast-growing Australian telecom provider through blog content creation, CRO recommendations and technical fixes.

Responsibilities & tasks

• Developing and executing successful SEO strategies for multiple clients across various verticals.
• Managing a delivery team of content writers, link builders and developers using Trello and Asana.
• Conducting keyword research to guide content development using SEMrush and Ahrefs.
• Auditing websites using Screaming Frog to recommend and implement technical SEO fixes.
• Optimising website content, landing pages and metadata.
• Directing off-page link-building optimisations and liaising with relevant publications.
• Reporting on rankings and other KPI/SEO metrics to clients in ways that support their business objectives.
• Collaborating with internal stakeholders to align strategies and priorities for improved efficiency.

Paid media

• Analysed and collated data from Facebook Ads and Google Ads to write performance reports with insights and recommendations for clients.
• Wrote and reviewed ad copy for clients in line with their brand guidelines and tone of voice to promote and educate consumers on their products or services.

Web

• Conducted UI/UX audits using Google Analytics and Hotjar to generate insights and recommendations for improving client website user journeys.
• Reviewed website implementations to ensure deliverables met quality control standards.
• Engaged in workshops and meetings with clients to understand their business and goals, ensuring alignment between our solutions and their strategic direction.

SEO

• Performed keyword research using SEMrush and Google Keyword Planner to identify relevant, high-ROI keywords.
• Conducted SEO audits using SEMrush and Screaming Frog to identify optimisation opportunities and recommend improvements.
• Implemented technical SEO fixes in WordPress to improve page speed.
• Assessed link-building articles for off-page SEO to ensure quality content was produced on relevant websites with optimal keywords.

Content

• Executed content audits to uncover thin-content pages, then brainstormed new content ideas and improvements for existing pages.
• Researched and created a guideline on social media content best practice to streamline future content ideas and processes.

Strategy

• Liaised with internal stakeholders to examine client performance and uncover cross-sell and up-sell opportunities.
• Liaised with internal stakeholders to review strategy and ensure team alignment so client performance was maximised.

• Analysed large volumes of data for some of Australia's largest brands using tools including Sprout Social, Brandwatch, Facebook Business Manager and Social Studio.
• Responded to and resolved customer complaints raised through social media channels.
• Liaised with clients and wrote reports to improve their understanding of the social media landscape and better inform their marketing.

• Competed in a League of Legends tournament hosted by Riot Games, playing at the highest level in Australia.
• Practised, reviewed and strategised with teammates regularly to build rapport, teamwork and effective communication.
• Managed the development of the team as an in-game leader and as a mentor outside of the game.

• Analysed monthly sales statistics to schedule stock replenishment.
• Diagnosed customer needs and provided basic to moderate pharmacy advice tailored to each individual's circumstances, with the highest level of customer service.
• Increased revenue through upselling and cross-selling with a solution-based approach.