More About Me
Who am I
I started out in agency, where working across different clients gave me a broad foundation in digital marketing. I later moved in‑house, where I took ownership of the marketing function and helped drive its growth from the ground up.
The principle behind my marketing
Marketing goes beyond simply selling products. It’s about understanding what drives people: how they think and how they act.
Meet the team
The people behind the magic. (I may wear a lot of hats…)
- Headcount
- 01
- Roles
- 08
- 01 / 08Jeffrey CaiMarketing Strategist
- 02 / 08Jeffrey CaiSocial Media Manager
- 03 / 08Jeffrey CaiCopywriter
- 04 / 08Jeffrey CaiData Analyst
- 05 / 08Jeffrey CaiAds/PPC Specialist
- 06 / 08Jeffrey CaiSEO Specialist
- 07 / 08Jeffrey CaiWeb Designer
- 08 / 08Jeffrey CaiWeb Developer
That's right! It's all me!
What I’m up to
Four directions I’m exploring right now.
Building
Websites and apps with Claude Code & Design, one idea at a time.
- v1.0shipped
- v1.1shipped
- v1.2shipped
- v1.3shipped
- v2.0in progress
Experimenting
With AI to discover new ways of working, automating and building.
- 01 DIAGNOSE
- Before: take the client's problem at face value
- Now: use AI to uncover the real problem
- 02 CREATE
- Before: research and develop ideas one at a time
- Now: leverage AI to explore more possibilities in less time
- 03 OPTIMISE
- Before: analyse performance and identify opportunities
- Now: combine analysis with AI to uncover deeper patterns
Learning
Chinese. Slowly, but surely, and getting better one conversation at a time.
很高兴认识你
hen gaoxing renshi ni
Nice to meet you
Exploring
New places, good food and everything in between.
- japan, 2024
- south korea, 2024
- vietnam, 2025
- china, 2025
- singapore, 2026
- Next: not decided yet