A marketer who transforms data, experimentation and AI into strategies that drive measurable growth.
01 / 03
B2B technology consulting
A referral-led tech consultancy had no marketing in place. Over six months, I set up analytics, refreshed the website, developed content and established core marketing infrastructure.
Read the case study02 / 03
E-commerce / fashion retailer
A clothing retailer was spending hard on Meta and Google and getting thin returns. A quarter of restructuring, testing and budget discipline turned $50k into $426k.
Read the case study03 / 03
Telecommunications & internet services
An established Australian telco had competitive plans and a known brand, but the site wasn't converting the people already on it. The opportunity was to make the path from site visit to purchase more effective.
Read the case study01
Deciding where paid media should compete, who it should reach and how investment should shift as performance changes across the funnel.
02
Building search strategies for an AI-driven landscape, combining traditional SEO with the content and authority needed to earn visibility in AI-generated answers.
03
Connecting acquisition to conversion by designing, testing and optimising the web experience around how people actually move towards a decision.
04
Using audience insight, platform behaviour and content strategy to turn social media into a meaningful source of attention, engagement and growth.
The brief is usually a symptom. I want the thing underneath it: what the business needs to happen, and why the current answer isn't producing it. Getting this wrong makes every step after it expensive.
Before deciding on a direction, I research the market, audience and competitive landscape. The aim is to uncover patterns, opportunities and constraints that should shape the strategy.
Research turns into a connected strategic direction, balancing immediate opportunities with the longer-term needs of the business. This creates a clear foundation for sustainable growth.
Execution starts with prioritisation. I focus resources on the opportunities most likely to drive meaningful results, creating early momentum and providing a foundation for what comes next.
Data informs what happens next. I use it to identify opportunities to optimise, build on what is working and change what is not, creating a continuous cycle of learning and improvement.
Jeff is one of the bestSEO consultantsI have worked with.
From his early days as an intern to becoming the go-to person in the office, Jeff's rapid growth and skill development have been nothing short of remarkable. With a keen eye for detail, his marketing work is always of the highest quality. Clients and colleagues alike sing his praises.
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